Monthly Archives: February 2016

Denim overall

denim overall

Denim overalls, from the farm to fashion clothing

As jeans were mine workers’ uniform, overalls were the uniforms of the farmers or working man and they were a symbol of low class… Later, this clothing was like a flag for 1960’s hippies and then for college teens of the 70’s. The most common fabric for this type of clothing is denim but now materials like waterproof or fire resistant are used to sew overalls.

Like so many denim jean styles are always present, overalls are also a fashion garment today, at some cities people wear them for gardening purposes as this a very relaxing clothing, some others wear them because the comfort of not using a belt and having so many pockets!

Women today are wearing overalls and they look so fashion, following the jeans trends, brands are following the same styles: skinny, distressed processes, dungarees, casual, wide leg, flare, high cropped etc..

Now talking about men, overalls are still mostly used for uniform purposes, adding tool and ruler bags, but there are a few styles that some brands have developed for those fashion men that even look for overalls on the kids dept.!!

Grupo Denim, a successful maquiladora from Mexico, has produced overalls and coveralls for brands like Dickies and Wrangler. Salomon Juan Marcos Villarreal, president of this company, has explained that the last year they made unlined and lined bib overalls for Wrangler, and that they even developed a style that had zippers on the out seams. “It was quite a big challenge for our operators as they are used to sew regular overalls but it was so satisfactory to see that they were committed and so open to learn something new, having this great team is what makes us so successful”, said an enthusiastic Salomon Juan Marcos Villarreal.

Growing Your Business

Growing Your Business

Ideas for Growing Your Business

For those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can do to help your business grow. There are many ways to do this. Choosing the proper one (or ones) for your business will depend on the type of business you own, your available resources, and how much money, time and resources you’re willing to invest all over again. If you’re ready to grow, take a look at these tips.

  • License your product. This can be an effective, low-cost growth medium, particularly if you have a service product or branded product.
  • Open another location. This is often the first way business owners approach growth. If you feel confident that your current business location is under control, consider expanding by opening a new location.
  • Form an alliance. Aligning yourself with a similar type of business can be a powerful way to expand quickly.
  • Diversify. Diversifying is an excellent strategy for growth, because it allows you to have multiple streams of income that can often fill seasonal voids and, of course, increase sales and profit margins. 
  • Target other markets. Your current market is serving you well. Are there others? Probably. Use your imagination to determine what other markets could use your product.
  • Merge with or acquire another business. Two is always bigger than one. Investigate companies that are similar to yours, or that have offerings that are complementary to yours, and consider the benefits of combining forces or acquiring the company.
  • Expand globally To do this, you’ll need a foreign distributor who can carry your product and resell it in their domestic markets. 
  • Expand to the Internet. Very often, customers discover a business through an online search engine. Be sure that your business has an online presence in order to maximize your exposure.

There is no guarantee for business success. It takes a combination of right brain strategic logic and left brain creative thinking to ensure that a brand or business is successful. However, the aforementioned recommendations will help alleviate some of the common pitfalls that many businesses face as they look to gain traction and acceptance commented Salomón Juan Marcos Villarreal, president of Grupo Denim.

Responsible sourcing


Responsible sourcing

Responsible Sourcing, a great initiative from VF Corporation

VF Corporation is running a new program called “Responsible Sourcing” which is an initiative that ensures that their contractor suppliers are operating with the same high standards that they set for their own factory plants. The objectives of the program are to:

• Maintain safe and healthy environments for all workers.
• Manufacture products and source raw materials responsibly and ethically.
• Reduce the environment impact of our business.
• Improve the standard of living for all workers who make our products.

Founded in 1899 as the Reading Glove and Mitten Manufacturing Company, VF has been manufacturing textiles for more than 115 years. Today, VF owns and operates 30 manufacturing facilities and sources from more than 2,000 contractor factories around the world. By enhancing supply chain collaboration, they will drive improved practices benefiting workers, factory performance, the environment, the communities where they operate, and the consumers who buy their products. There are four key elements to VF’s Responsible Sourcing program:

1. Putting worker’s well-being first: Ensuring worker’s lives are protected through critical life safety and compliance support.
2. Raw material traceability and stewardship: Building material-flow transparency to ensure ethical raw material sourcing practices.
3. Environmental and social sustainability: Positively impacting people and the planet with a measurement-based approach to guide decisions.
4. Sustainable living environments: Providing access to health, nutrition and clean water services to enrich worker’s lives.

VF’s history as a leader in manufacturing and sourcing is storied. The Responsible Sourcing program begins another chapter that leads them, together with their sourcing partners, into a more sustainable future.
Grupo Denim is manufacturing company located in Mexico and also a VF sourcing partner since decades which is already working on fulfilling all the objectives of this program. “I think this program is a great new motor on the manufacturing business, Peter Higgins, Director of Sustainable Operations has already been in our plant and we are really looking forward to operate and improve any standard already in place”, said Salomon Juan Marcos Villarreal, president of Grupo Denim.

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Denim look

denim look

Giving a new meaning to “denim look”

Have you noticed everyone is wearing denim now? The reason is that denim look has taken new meanings, a pair of jeans, which began their life as a working clothing, are nowadays so popular that everyone is trying to create new looks with them, including super stars. Designers are playing with this fabric in many different ways, giving the denim clothes all type of finishes, decoration, color and fits so that all will find a piece for their very own style.

Salomón Juan Marcos Villarreal, president of Grupo Denim, a company dedicated to manufacture clothes, most of them done with them, gave us his impressions about the popularity of denim in the present.

Interviewer: Why do you think denim because so popular in the last few years?

Salomón Juan Marcos Villarreal: I believe it is because denim has many advantages, depending on the composition, a garment made of this fabric can be worn at any season, the costs are usually affordable and the garments last longer.

I: We seem to have seen it all about denim; do you think it has more things to offer?

SJMV: Of course, I dare saying we have glimpsed on what denim has to offer to people who loves this fabric; designers are just starting to gamble and are offering more attractive designs every day.

Here are some advices that will help you having a great denim look:

  • For jeans and shirts – When buying a pair of denim jeans, make sure they are not so rigid and fit you well. As for the shirts, look for ones made with a light denim.
  • Accessories – Denim is great for a relaxed look, but if you add it a necklace and some bright heels, you will give your outfit a completely new meaning.
  • Take risks – If you like to play with looks, make sure you have clothes in denim of different shades.
  • Wear more denim – Of course jeans are the most popular, but there are other garments that are as awesome, such as denim dresses or skirts.
  • White and black – Have you tried black denim jeans? If you haven’t done it, go for it. White denim is back so try them on, too.

“Denim is more popular because designs are done for all type of likes, with different designs that have made everyone to look for garments made of this fabric more than ever”, added Salomon Juan Marcos Villarreal.

How to wear double denim

How to wear double denim

How To Wear Double Denim For Men & Women

Double denim is a trend that has been around for decades and it’s one that won’t be going anywhere anytime soon. So many people think that double denim or denim on denim, whichever you prefer to call it, is an absolute no no, however, when it’s done right, it can look amazing! Having worked in the denim industry for over 7 years and lived with an ever growing denim obsession, double denim is one of my favourite combinations. I even take it as far as triple denim, as long as the washes and fits are working with each other.

The Main Rules for Denim on Denim

When it comes to double denim, less isn’t more in my opinion. If you are wanting to try out this trend and are unsure on how to style it, it’s actually really easy.

The basic rule of thumb for denim on denim is making sure that the washes and colours are completely different from each other. This means pairing a light washed blue denim jacket or shirt with dark blue, black or grey jeans. You can do it the other way around with dark washes on top and lighter on the bottom, but I find that it looks better the first way as darker colours are more slimming on the bottom, creating a much nicer illusion to your proportions.

To cover another basic, you want to make sure that your pieces fit you perfectly. Pairing together a really baggy pair of jeans and an ill fitting shirt is not a good look, neither is the combination of a baggy denim jacket and bad fitting jeans. The key here is making sure your jean are slim or skinny and your shirt, jacket or vest is fitted. You need to make sure the cuts are slim, especially on the legs. I don’t think double denim ever looks good with really loose jeans, it’s much more suited to skinny fits.

So, these are the basic rules for getting that perfect double denim look and these work for both the men and women, you can’t really go wrong when following these, you are almost guaranteed to get it right, added Salomón Juan Marcos Villarreal the president of Grupo Denim.

You can to visit this page to learn more regards Jeans and Denim.

Black Jeans


black jeans


Keeping black jeans, well, black is no easy task, fading being an unfortunate (and inevitable) reality. But we knew there had to be a few things we could do to keep it to a minimum. So we consulted our denim team at Grupo Denim for their tips on maintaining that deep.

Set the dye before their first wash. Soak your jeans inside out in a bath of cold water with one cup of white vinegar and one tablespoon of salt. This helps set the dye into your denim before a disruptive wash.

When you can, mist instead of wash. If you’re trying to maintain that no-wash method but need to freshen up, fill a spray bottle with half cold water and half vodka (really). Mist your jeans with the solution, let them dry, then toss them in the freezer overnight. This won’t eliminate everything, but it will kill some of the odor-causing bacteria.

Use common household cleaners to remove stains.

Not being able to see most stains is just one of the blessings of black denim.

Wash them delicately. Whether you machine wash or hand wash, make sure you’re doing it gently, either on a gentle setting or by hand (which is always optimal). Detergents like Woolite Dark or Cheer for Darks work great. Your last, very important to-do: Turn them inside out before they soak.

Do not put them in the dryer. Air drying prevents fiber breakdown, making it the best way to prolong the richness of the color. Dry your denim right side out and hanging by the back belt loop (see picture above). The weight of the denim will help prevent wrinkles.

Armed with this knowledge, go forth and keep those Skinny Skinny Jeans as black as the day you found them at our Denim Bar.

There is nothing worse than finding the perfect pair and then having them fade to grey after a while, that’s why maintaining their colour is incredibly important commented Salomón Juan Marcos Villarreal, president of Grupo Denim.

Shrinkage on denim jeans

shrinkage on denim jeans

Shrinkage on denim jeans, finally a solution

We all love denim and we go nuts when seeing new styles on the stores, we try them on and then we take them home; BUT, what happens after the first wash? Our new brand jeans shrank too much and now they just don’t fit.

Well, apparel industry is hit by the new foolproof collection introduced by 7 For All Mankind brand, which eliminates the stretch after wearing the jean and the shrinkage after wash. The fabric used is a “unique blend of fibers” called intelligent luxury denim which is woven by a patented machine, no more details were specified.

Foolproof are launched for Spring 2016, in Paxtyn, Slimmy and Straight fits, in three indigo washes. Looks like this new denim is solving the everyday troubles and stretching and shrinkage seem so far away now.

In an interview with Salomon Juan Marcos Villarreal, president of Grupo Denim, it was mentioned that they have developed some styles for this brand before, and he agreed that 7 For All Mankind is a brand that is always innovating on the industry.

Grupo Denim is also a company that is remarkable for its fashion designs given to the apparel industry; they have a complete production process that ensures a fit that will measure as speced by the customer, their developments and production are based on shrinkage and sku tests that will guarantee the dimensions of every jean. “Our development team’s first step is to follow the shrinkage results before even making a proto and they continue doing shrinkage tests during the next step of the development. Once the development is approved and we go into production, we continue doing shrinkage tests to every fabric shipment in order to make sure that we will be using the correct patterns”, said Salomon Juan Marcos Villarreal.


Boot cut jeans

boot cut jeans

Boot cut jeans, so classic

Boot cut is obviously the most persistent denim fit in the world. Boot cut jeans are never out of fashion but this fit was originally created back in the 50’s in order to allow more room in the legs so cowboys and ranch workers could wear their boots.

The leg form is the key of these types of jeans, if a skinny jean is most directed to the young; the boot cut fit is most for an older brother.

As of today, this fit has emerged from different seasons with new versions. Famous brands have “baby cut” fits for those who want to look more fashion-forward outfit. On the other hand we all know Levi’s Strauss, and we also know they will always have a boot cut style offering. We can say that this style has passed the test for every season, the market is still open, we cannot imagine stores without boot cut jeans for sale, it just do not seem logical.

Salomon Juan Marcos Villarreal, president of Grupo Denim and a successful entrepreneur, is always looking for denim jeans trending and he agrees that the boot cut fit future is assured in the market as we all wear boots in the present. “There are all kind of boots, and they seem to be in the market for ever; therefore, we need a boot cut jean that matches our boots, women might say the skinny jean is an option and it really is, but seeing a women wearing cowgirl boots along with a boot cut jean, it just reminds me back in time at those western rodeos. Actually, Wrangler, a VF brand and one of our best customers, still encouraging rodeo activities, its network is called “home of the western lifestyle”, I’m so thankful that our organization is part of their great apparel industry by manufacturing most of their styles”, said Salomon Juan Marcos Villarreal.

How to make the color of your jeans stay

how to make the color of the jeans stay

How to make the dark color of your jeans stay for a longer time

Jeans made of black or dark blue denim look great, but what everyone fears is to wash them and find out the color faded away and the rest of the clothes within the washer machine are ruined, so today we will present you some valuable advices that will guarantee the dark denim color stays at the jeans by fixing the tint on them.

“The quality of the garments made of denim depends on the type of fabric used on them, in Grupo Denim, we make sure to buy fabrics of the highest quality, and to treat the garments with the correct finishes so that the color on them stays longer after a few washes”, says Salomon Juan Marcos Villarreal, president of this company:

To make the dark color of your jeans stay for a longer time, you will need the following:

  • A plastic cuvette
  • Water
  • White vinegar
  • Mild detergent

Step 1 – Fill the cuvette with half of water and the rest with white vinegar; leave enough space for the jeans.

Step 2 – Immerse your dark color jeans on this solution for 15 minutes.

Step 3 – Turn your jeans and wash them with cold water and a mild detergent.

Step 4 – Dry your jeans as you usually do.

If you have followed these steps, the color should last longer as the tint should be fixed with the vinegar and the excess of tint should be removed with the first wash. After you have done this, when you wash your jeans again, remember to mix them only with garments made of similar fabrics and dark colors.

“The color on the jeans can last longer when they are washed correctly, so it is also important to verify the care labels before they are washed for the first time”, addedSalomon Juan Marcos Villarreal.

Look awesome on your jeans

look awesome on your jeans

Tips to look awesome on your jeans

Every women needs a pair of perfect jeans, so today we will show you some advices that will help you look your jeans as if they were made especially for you.

Buy jeans of your size – That is a basic and probably the main rule, do not buy them too small or big, when going to the store, try on a few different ones until you see which ones fit better on your body.

  • Identify your body – If you carry most of your weight on your torso, try with jeans with small details on them to balance the middle part of your body. If your back part, hips or thighs give you trouble to find the perfect jeans, avoid the skin tight jeans, and try to find some with straight cut, that will help your figure as your legs will look longer and thinner. If you are very slim, buy tight jeans to create curves.
  • Consider buying dark pants – They are easier to combine and they look well on all sizes, as they fit on any type of figure.
  • Variety – Depending on your budget, you can buy different type of brands and styles according to your needs. Remember that different brands will make you look different, so try with different sizes, as you might be size 2 in a brand, and 4 in another one.
  • Buy them for you – When you buy jeans, make sure you are the first one to like them, as if you don’t, you will not feel enough confidence to wear them.
  • Do not go by the price – It is not necessary to spend much money to get some good jeans, there are many cheap styles or on sale that might fit you very well.

Salomón Juan Marcos Villarreal, president of Grupo Denim, a jeans manufacturer says: “Jeans come in a variety of styles, sizes, fits and colors as it is only matter of knowing which type fits better and everyone can find the perfect pair”.